Friday, December 15, 2006

A Letter From Titus


Dear Chris,



Thanks for the words of praise. We’ve been working hard to be a good supplier and to continue our support of racing. As you know racing has always been a big part of Titus and it remains that way today. Your input and your real-life testing is a big reason that our bikes perform the way they do. We also appreciate the visibility that your team and teams like yours provide our brand. It reminds people that we make products that perform at the highest level and that can take the abuse of racing every weekend. That’s a big reason we’ve been able to enjoy as much success as we have. Right now Titus is growing at an exciting rate and we have no intention of slowing down. This year’s product line will undoubtedly fuel the next huge spike in our sales. Bikes like the Racer X Carbon, Racer X 29er and the new 6” El Guapo are getting huge accolades from editors already. Innovation remains a cornerstone of our overall strategy and some exciting 2008 plans are already well under way.



I’ve been in the bike business for over 25 years now and have had the good fortune to be associated with great brands such as Cannondale, Litespeed and others. In all of those experiences I have been a huge proponent of the grass roots marketing efforts. Big teams and big budgets are a lot of fun and get you lots of exposure but I believe that real people racing your products are equally important to any bike marketing strategy. You are the best local ambassadors of our products and you influence buying habits more than you probably know. Keep up all the good work out there and we’ll do our best to keep giving you superior performing products.



From everybody here at Titus - Good luck on your 2007 campaign and have a great holiday season.



Sincerely,



Pat Hus

Chief Executive Officer

Titus Cycles, Inc.

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